roses are violet

Here’s one of my latest concepts that involves roses of different shapes and sizes. This might make a neat duvet cover or look nice as pillow shams.  I’d even venture to stretch it over a canvas frame for a pop of color on the wall.  Check Spoonflower in about two weeks if you’re interested in picking up a yard or two.

This is what it could look like as a throw pillow.

Thanks to Mirage Floors for the photo on Flickr.


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surface design sans digital software

A very beautiful video about block printing in India.  Incredible!

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Capay Valley CSA uses my design

Capay Valley Farm Shop is now using one of my designs as their website background. The final version is a slightly lighter shade and doesn’t have the veggie outlines of what I proposed to them originally, which is below. The green plaid evokes the freshness of the produce, which comes from the farms that participate in the Capay Valley CSA (community supported agriculture) program. It also symbolizes their mission of ” working together to bring fresh local goodness from [the] valley to your table.”

by Schauleh Sahba

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a pattern for valentine’s day

Inspired by some Valentine’s Day cards on print & pattern, I came up with this pattern. The design shows the word “love” in English, French, Spanish, and Persian, er, Finglish. (That’s Farsi written in English.) 😉

by Schauleh Sahba

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my first order from Spoonflower

Yesterday, I received my first order from Spoonflower, a custom fabric printer. Talk about exciting! To see your digital design on a physical piece of fabric — now that’s what I call fun.  🙂

Here are a couple of photos. The first is a design I named “cloudlines” (cat is not part of the design), and the second is “dandelions.” While it may be hard to tell from these pictures, the print quality is excellent. Way to go Spoonflower! I think these textiles might look good as throw pillows and curtains. And if you’re interested, you can now order them here on Spoonflower.

by Schauleh Sahba

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Shop for Peace

Recently I came across the Donald J. Pliner website. The homepage resembles that of many fashion-forward brands with plenty of beautiful imagery of their wide and varied shoe collection. At the top of the page there are links to footwear, handbags, sale, and — interestingly enough — shop for peace. Since, it was the first time I had seen a promotion like this, I had to learn more.

It turns out that the Pliners have a foundation called Peace for the Children Foundation, which “channel[s] funds to deserving projects and initiatives that advance peace, care, and welfare to children in need.” Their current projects include building playgrounds in Miami and Houston. When a customer buys an item that has a peace symbol on it, the company donates a percentage to its foundation. Kudos to Donald J. Pliner for advancing a worthy social cause in addition to filling a market need for stylish accessories!

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Things I Learned in the Book “Sustainable Fashion and Textiles Design Journeys”

I finally finished reading the book Sustainable Fashion and Textiles Design Journeys by Kate Fletcher. What an eye-opening view it gave on so many topics, from ethical production and recycling to how we use clothing and the sociology of fashion. Here are some excerpts:

“Yet even though the typical garment is only washed and dried around 20 times in its life, most of its environmental impact comes from laundering and not from growing, processing and producing the fabric or disposing of it at the end of its life. The washing and drying of a polyester blouse, for example uses around six times as much energy as that needed to make it in the first place.”

Source: Franklin Associates (1993), Resource and Environmental Profile Analysis of a Manufactured Apparel Product: Woman’s knit polyester blouse, Washington DC: American Fiber Manufacturers Association, pp3-4.

“Reuse of textile products ‘as is’ brings significant environmental savings. In the case of clothing for example, the energy used to collect, sort and resell second-hand garments is between 10 and 20 times less than that needed to make a new item.”

Source: Laursen, S. E., Alwood, J. M., De Brito, M. P. and Malvido De Rodriguez, C. (2005), Sustainable Recovery of Products and Materials – Scenario Analysis of the UK Clothing and Textile Sector, Design and Manufacture for Sustainable Development, 4th International Conference, Newcastle, 12-13 July.

“The total amount of clothing and textile waste arising per year in the UK is approximately 2.35 million tonnes,” which translates into 30 kg (66 lbs) per person per year going to landfill.”

Source: Allwood, J. M., Laursen, S. E., Malvido de Rodrigues, C. and Bocken, N. M. P. (2006), Well Dressed? Cambridge: University of Cambridge Institute of Manufacturing, p16.

“Eliminating tumble drying (which accounts for 60 per cent of the use phase energy) and ironing, in combination with a lower washing temperature, has been calculated to lead to a around 50 per cent reduction in total energy consumption of the product.”

Source: Allwood, J. M., Laursen, S. E., Malvido de Rodriguez, C. and Bocken, N. M. P. (2006), Well Dressed? Cambridge: University of Cambridge Institute of Manufacturing, p40.

Under the European Union’s Landfill Directive ” . . . all textiles will be banned from landfill by 2015 and will have to be collected separately from other rubbish.”

Source: ENDS Report (2007), MEPs strengthen waste framework directive, No. 386, p53.

“It is claimed that producing . . . recycled nylon uses 80 per cent less energy than producing virgin fibre.”

Source: EcoTextile News (2007), Toray offers recycled nylon, No. 4, p23.

” . . . recycling on its own will never bring big change. It is ultimately a transition strategy; useful while society is transformed into something more socially aware  and less energy intensive.” p107.

“An industry goal of zero waste would transform the textile industrial system at the level of a paradigm.” p108.

“A zero-waste vision for the fashion and textile sector changes the goals and rules of the bigger industrial system and aligns them with sustainability. It requires a bold and innovative set of changes to the way our fibres and fabrics (as a part of society at large) are designed, produced, consumed, and discarded. It requires a reformulation of design priorities based around ideas of cycles where waste is reconceived as a useful, essential, and valuable component of another product’s future life.” p 113.

“While fashion is at the heart of our culture and important to our relationships, our aesthetic desires and identity, the fashion and textile sector’s lack of attention to moral and environmental issues is socially and ecologically undermining.” p118.

“On the one hand we have to celebrate fashion as a significant and magical part of our culture (while divorcing it from rampant material consumption). And on the other we have to produce clothes that are based on values, on skill, on carefully produced fibres; clothes that are conscientious, sustainable and beautiful.” p120.

“We are part of the natural world, not separate from it, and have a shared path with reciprocal actions: while we impact hard on nature, nature also influences us. Giving form to this connectedness and reciprocity us a key part of sustainable fashion.” p126.

“The average T-shirt travels the equivalent distance of once around the globe during its production.”

Source: This figure was mentioned in a recent Ecologist publication to coincide with London Fashion Week: Lee, M. and Sevier, L. (2007), Sacking the Sackcloth Image: Ethical Fashion Special, London: Ecologist, p13.

“A recent report revealed that people are buying one third more garments than four years ago . . .”

Source: Allwod, J. M., S. E., Malvido de Rodriguez, C. and Bocken, N. M. P. (2006), Well Dressed?, Cambridge: University of Cambridge, Institute of Manufacturing, p12.

“The challenge of sustainability is to connect the fashion and textile industry with multiple layers of other human activity.” p164.

“It has been suggested for example that the sector could halve its materials use without economic loss if consumers pay a higher price for a product that lasts twice as long.”

Source: Allwod, J. M., S. E., Malvido de Rodriguez, C. and Bocken, N. M. P. (2006), Well Dressed?, Cambridge: University of Cambridge, Institute of Manufacturing, p4.

“Fashion seems wedded to consumerism. Loosening this tie is at the heart of a shift to a new and more sustainable fashion and textile sector.” p185.


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