Recently I came across the Donald J. Pliner website. The homepage resembles that of many fashion-forward brands with plenty of beautiful imagery of their wide and varied shoe collection. At the top of the page there are links to footwear, handbags, sale, and — interestingly enough — shop for peace. Since, it was the first time I had seen a promotion like this, I had to learn more.
It turns out that the Pliners have a foundation called Peace for the Children Foundation, which “channel[s] funds to deserving projects and initiatives that advance peace, care, and welfare to children in need.” Their current projects include building playgrounds in Miami and Houston. When a customer buys an item that has a peace symbol on it, the company donates a percentage to its foundation. Kudos to Donald J. Pliner for advancing a worthy social cause in addition to filling a market need for stylish accessories!